Highlights:-
Account Lockout Issue: In response to copyright claims from Sony Pictures India, startups from Shark Tank India seasons two and three are unable to access their social media accounts because of a dispute with META (formerly Facebook).
Entrepreneur Frustration: Entrepreneurs like Vivek Krishna and Roshan Mishra are angry that their requests for assistance from the Shark Tank judges have not been granted. META also prevented attempts to open new accounts.
Legal Challenges: A few startups have filed lawsuits, claiming that the account bans are insufficient compensation for the supposed copyright violations, and they have sent notices to Sony and META.
Sharks’ Silence: Responses from Shark Tank judges such as Anupam Mittal and Namita Thapar have been few despite attempts to reach them, with the exception of one startup supported by Ritesh Agarwal’s family office.
Impact on Startups: The situation highlights the difficulties startups face with digital platform disputes, showing how such issues can severely affect their business operations and online presence.
With its creative pitches and ground-breaking business concepts, Shark Tank India has continuously shocked viewers and offered priceless insights from the sharks. But now, competitors from seasons two and three are up against a significant challenges:
META has locked out their advertising and social media accounts. The action was taken in response to copyright claims made by Sony Pictures Entertainment India (SPNI), according to media reports.
Entrepreneurial Frustration:
Business owners like Vivek Krishna of Sukham and Roshan Mishra of BrandsDaddy have expressed their dissatisfaction, claiming that they have not heard back from Shark Tank judges Namita Thapar and Anupam Mittal regarding their requests for assistance.
This season’s participant, Roshan Mishra, the founder of BrandsDaddy in Mumbai, stated that he spoke with Namita Thapar last month to discuss his issue. Mishra thinks Namita must have gotten in touch with Sony, but the network didn’t reply. Additionally, he claimed that Meta banned his attempt to open a second account.
Hope for the Protest:
The creator of the Ayurvedic men’s wellness brand Sukham, based in Delhi, Vivek Krishna, said that Shark Anupam Mittal, well-known for Shaadi.com, had previously helped Indian startups when their apps were pulled from the Google Play Store. Krishna expects that Anupam and the other Sharks will now speak out in their favor.
Legal Action and Impact:
The impacted brands contend that the penalty they are facing is unreasonable, even in the event that there is a copyright violation. They highlight the detrimental effects on their companies, including the possibility of account bans and the removal of Shark Tank content from their channels.
Many brands said they repeatedly asked Sony and Meta for help, but they never got it, especially after all of the content from Shark Tank was taken down from their channels. A few startups have filed lawsuits, delivering Sony and Meta legal notices.
Sharks’ Response:
The E4M report claims that despite repeated requests, Aman Gupta, co-founder and CMO of Bot, Vineeta Singh (SUGAR), Deepinder Goyal, CEO of Zomato, Anupam Mittal, founder of Shaadi.com, and Namita Thapar, ED of Emcure, did not respond to requests for their opinions on the subject.
Only the family office of Ritesh Agarwal answered questions. It read as follows:
We were contacted about copyright issues by the founder of one of the businesses we have invested in. His account was reinstated as soon as we got in touch with Sony. We request all founders to uphold the law and show consideration for property rights.
According to earlier reports, Sony Pictures Networks (SPN) received a legal notice from Fit & Flex, an FMCG startup, asking them to delete their social media accounts.
Conclusion:
This case highlights how difficult it can be for startups to handle intellectual property disputes on digital platforms and how much of an impact they can have on their ability to work and build their brand.
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